Branding - Transition into B2B

Bare Conductive is the world’s first consumer-facing printed electronics company. They have built a global community of thousands of customers and developers around the world.

Brief

The consumer brand reached a point where it was becoming highly relevant to a B2B audience, however, the B2C branding did not position the brand as an up and coming contender in the printed electronics industry.

I was tasked with creating a B2B identity that leveraged the existing brand equity and recognition but positioned the brand in a more serious light. The purpose of the B2B identity was to facilitate business conversations in a more natural and credible manner.

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BC Technology Sensor Sticker Video

A short loop video showcasing the basis of Bare Conductive’s B2B technology offering

All Infographics - Keypath Education Print - GolfSpace Membership Brochure Branding - Transition into B2B Product Launch — Bare Conductive Interactive Wall Kit Event — Nespresso Limited Edition Coffee Launch Holiday Campaign — A Gift Out of the Ordinary Social Content Engine — Pernod Ricard Print — The Nespresso Intenso Collection Social Campaign — #NespressoCreations Social Engagement — Who Says No To Mentos?

Infographics - Keypath Education Print - GolfSpace Membership Brochure Branding - Transition into B2B Product Launch — Bare Conductive Interactive Wall Kit Event — Nespresso Limited Edition Coffee Launch Holiday Campaign — A Gift Out of the Ordinary Social Content Engine — Pernod Ricard Print — The Nespresso Intenso Collection Social Campaign — #NespressoCreations Social Engagement — Who Says No To Mentos?